Welcome to the show notes for Downloadable Content 10/20/2006, "Advertising In The Future." The episode is available for direct download at this link, or feel free to subscribe to our iTunes compatible feed here. This one is pretty weird - Scott Kurtz was over, and so there was a lot going on, and not everyone is always perfectly audible. Might be best enjoyed on a pair of headphones. On the off chance that some portion of it might amuse you, we have made it available.
2:09 - Don’t forget - as I made clear in the post, almost all the initial reports were way, way over the top as far as what it was actually doing. The reality is that, for demographic purposes, simply being the sort of person who buys Battlefield 2142 already tells them a lot. Eventually, I think that advertisers will demand more robust “targeting” for their payload, which will mean that what IGA is doing now won’t cut it for them. They’ll demand more information, and in order to “monetize” the community - because selling products is apparently passe - they’ll find a way to get it. This could make the process more transparent - but I wouldn’t bet on it.
5:58 - For “what Crecente has to say,” you can go here.
10:38 - I’m not. Seriously, I’m not.
17:24 - Jesus Christ, Scott Kurtz is funny.
19:19 - I started making this sound recently, I don’t know why. It’s from Ice Cube’s “Fuck Dying.”