Do everything wrong, launch a buggy game, and find success: One developer’s story
It can be helpful to read this sort of post-mortem in order to learn some lessons about how other developers created their games, and hopefully gain some insight into how the industry works. I'll be damned if I know what the lesson of this particular story would be, and I'm amazed the game did well.
The developer went into debt, launched a buggy game, had no plans for marketing, were uncomfortable talking to the press... the list of mistakes and foibles goes on and on. The only reason the game ended up making money was due to the sheer luck of being highlighted by Apple and Google. I don't think that's a repeatable strategy to bring attention to your game.
It's great that the team is still going, and they learned from their mistakes, but it's important to look at this story and see some very hard-working, very gutsy, and very lucky developers. Things may have worked out, but this is very much a list of things not to do when launching your game.
- Paul Johnson