Hate on, hater: Why players review things they’ve never played
People like to argue about the reviews of games they have never played, they like to jump on Metacritic and rate games that have yet to be released. People write long, detailed criticisms of games that they may never play. It's a common thing, especially when people don't like the game in question.
So why do so many players post "fake" negative reviews? This story gives us a look into the practice, and there are a few ideas about what drives this behavior. It's likely a combination of all of these reasons, and it's just one of the many ways that gamers get together to participate in our often toxic culture of negativity.
This is interesting stuff, and the first step in dealing with anything sort of behavior is trying to understand why people are participating.