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Indies Crash E3 will be allowed to give away E3 passes to fans and indie devs, ESA confirms

Indies Crash E3 will be allowed to give away E3 passes to fans and indie devs, ESA confirms

Despite earlier mixed reports, the ESA has confirmed that Indies Crash E3 will be allowed to continue, and the passes given away as prizes will be honored.

Indies Crash E3 is a contest that seeks to provide indie developers with badges that will allow them to access E3, along with the fans that nominated them for the contest.

The contest is decided by a vote. The top 10 most-voted games receive four unused E3 badges from the company running the contest, SemiFormal Studios: two passes for the company and two for the person who nominated the game.

“Has this campaign been run in the most ideal way? No,” said Ian Kinsey, director of SemiFormal. “We're hard at work getting our game ready at the same time we run this and we are by no means professional contest designers or social media campaign crafters. We've done a so-so job at best, but our goal of getting the 10 indies in will be accomplished and we'll keep working to try and garner them coverage before and at the expo.”

The contest remains problematic in a few ways; particularly giving away badges to fans that could instead go to indie developers, and the fact that the #2 game in the voting passed $1 million in pre-order cash this week. The idea of holding a popularity contest to determine who gets more exposure is fundamentally flawed.

Still, you cou can head over to their page to nominate your favorite indie game or vote for the ones already nominated. There are definitely some developers listed who could use the help. My vote? The emotional adventure game That Dragon, Cancer which is hanging on by a thread at the #10 spot.