Price your game higher, avoid sales, reap the rewards
There is much conversation about Humble Bundles, Steam sales and the like, with the idea that the path to riches is often to lower the price in order to improve the volume of sales. It's a great idea, and pricing has become very consumer friendly in the PC space in the past few years.
But this post does a great job of explaining the other side of the coin, and the value that can be found in pricing your game slightly higher than people expect. It sends a message, and a higher price may actually be more attractive to consumers who buy and play games in certain niches.
Pricing is incredibly complex, and this blog post does a great job of talking about the options available to people working on many different kinds of games. Less expensive isn't always better.