The Metaverse isn't a thing companies can truly say aloud, where the marks can hear, for a variety of reasons. One of these reasons is that it's more or less synonymous with putting good money after bad at a scale that an arboreal monkey brain, regardless of its revision number, can't truly understand. This story from last July suggests that attempts by Facebook to become Meta instead through the creation of a wholly-owned prison universe had already lost forty billion dollars. Some small part of that goes to the people I know who work there, and I authorize those particular expenditures, but the rest is a boondoggle. Anyway, you can still make a Metaverse and you can still basically sell NFTs as long as you don't call them that.

There's a trailer thing that came out and showed off just a few of my favorite brands, and then the camera pulled back to show various Fortnite themed islands based on a mall and a cruise line and some other shit. It also shows these words, and they look like this:

That's kinda stark, bro.  I think I'm just a little too whatever I am for this kind of shit. I was listening to a podcast where two people younger than me were having a hard time understanding the concept of selling out at all, to the point where they didn't actually believe it was a real thing and thought of it more as the self-flagellation rituals of some off-brand Catholic sect operating from a mountain cave. Whereas, for me, using a hashtag feels like selling out. It's not made up. It's just an increasingly hard stance to maintain in a world terraformed by corporate interests.

I don't even understand how I'm supposed to react to an announcement like this, which is in essence an announcement of an announcement. Am I supposed to try to figure out what cars they're gonna add to the cars part of the Interactive Fortnite Phalanx? My guess is they're probably gonna start with the cars from Cars.

(CW)TB out.