Tim Sweeney fascinates me; he is an endless source of activity and interest. He is always whipping out a tendril of some kind at this or that - he doesn't like that Steam identifies works made with AI, referring to it as a Scarlet Letter, which it is. It's whatever the opposite of an Organic sticker is. And it makes sense why he wouldn't like it - I've heard our designers talking about how AI tools are enmeshed now through their industry standard software, and now Gmail literally tries to write my emails for me. I saw a video for the newest Unreal technology that involved typing prompts into it so it would draw over the work you did, and then you'd have to draw over that work and fix it. So, yes. If using Unreal is synonymous with AI, a big sticker that says so isn't gonna be super welcome. Luckily, they just remembered that they have their own store recently and are gonna work on it.
June 29, 2026