I was watching Ninja stream Apex Legends this morning, and the title of the stream implied that while it had previously been a sponsored stream, he was now playing it because it's fun. I mean, I think so too. We just made another comic about it. It's had twice Fortnite's viewers on Twitch since it came out, but of course that's two-fold; the dynamics are such that you can pay a person to play your game, but you're also paying them not to play the other game for a 2x perceptual swing bonus. I'll be very curious to see where this is at in a week's time. But, again: it's always worth remembering that royalty is a temporary condition. I have a theory that suggests these cycles of Fame to Famine are getting shorter, with more explosive crests and more subterranean falls, but that's mostly because it seemed weird to me how quickly they seem to reboot Spider-Man.