I played through Alan Wake prior to the actual release, before much was made of its fairly vigorous "promotional consideration." I've already said that as a writer in the Northwest, liking a game about a writer in the Northwest was probably a foregone conclusion. I never got tired of the way their technology manipulates light, and there are discussions to be had about the narrative itself that are worth having. I didn't notice the brands, or didn't care, because I was trying to keep my entire body contiguous, or I was busy looking at something else - but God damn, guys. God damn.
