We were trying to imagine what it looks like backstage when there is a Technology Problem - capital T, capital P - during an iPhone announcement. We don't think it matters who you are, or if you are responsible for the problem, if you just now got there, or even if you work for Apple. It is core to our assertion that in the unassuming frame of Steve Jobs there roils a dark power, and that there are moments when this malevolent force must find release.
