I'm hardly trying to foment a new generation of system wars, but Sony this year virtually epitomized the "puppet show" motif I discussed a few days ago - and it appears to have worked for the most part, at least as far as non-game media is concerned. I don't believe there is any such thing as a "Playstation 3" yet, and I don't believe in the Killzone video. What I do believe is that Sony harnessed the media and then rode it from place to place, one hand on the bridle while the other waved madly in the air.
